Selling or Purchasing a Property in Cambridge, MA

Why Choose Sage to sell your home?

You may have a property in Cambridge and are trying to decide - why should I pick this “Cambridge Sage” guy? Well here are the top 5 reasons I can think of off the top of my head:

1. If you interview a bunch of agents you’ll find that they break down to a few categories, which I won’t fall into. First you have inexperienced agents who just haven’t been in the business too long and therefore don’t have a lot of reps. All kinds of surprises come up throughout the process and inexperienced agents just don’t know what to do and how to price or how to prep or how to market your property to ensure an excellent outcome. Then you have people who are very experienced and have closed many hundreds of deals BUT they are often part of a large team and have junior agents doing a good chunk of the work for them and there’s a good chance you’ll end up with that junior agent. When you work with me, you get me - I have a ton of experience selling properties in Cambridge and you will get me, 7 days a week, not a junior agent on a mega team still trying to figure things out.

2. I focus on the KEY levers that will result in the highest price, quickest sale and best terms. Those 5 key levers are:

   a. Property preparation. Having a property that is properly prepared often results in bringing in an extra $50k, $100k, and in some scenarios $200k+ in extra value. Most seller’s agents don’t provide ANY advice on preparation and many that do offer advice, give half-baked suggestions in my humble opinion OR they give great advice and don’t help you do the work. I focus on the updates that will give you a 2x, 3x, or 10x+ return on your investment and then I implement all the updates with my own team. I act as a mini-GC so you can focus on your personal stuff without the stress.

   b. Staging. Early on in my career I did not believe in staging. I thought it was a “feel good” thing that didn’t actually move the needle for my clients - I mean what is wrong with the owner’s furniture and why pay many thousands of dollars to put in some random furniture into your home? The truth is, I was completely, dead wrong. Property preparation often takes a property that is a very average property and makes it a good property. And staging takes a good property and makes it feel like a luxury, brand new property. And I know staging works because in 2025 I had multiple sales where the buyer specifically said they fell in love with the seller’s furniture and art and they wanted to actually BUY the staging furniture. I firmly believe staging can take prospective buyers that are a hard No to a Yes and from a maybe to a Heck Yes! We implement best-in-class staging geared towards the right buyer demo (depending on the property/location), which translates to more offers, higher sold prices and better terms.

   c. Pricing. The sad truth is many seller agents in my industry will promise sellers the moon and then some. And the worst way this comes into play is around asking price. Agents will promise sellers they can get a price that they have no chance of getting. Then they lock those sellers into long-term contracts for 6 to 12 months. Once those sellers are locked in and realize they can’t get their price, they’re stuck. The agent will then continuously push the price down until they get it sold at a fraction of what it was worth, had the home been priced correctly in the first place. I don’t do that - I look at the data as well as my on-the-ground, in-the-moment experience and give you a range that your property will actually sell at. By pricing it right, we generate more interest out of the gate and ultimately the homes I sell, end up with higher sold prices and better terms compared to these over priced, under sold properties.

   d. Timing. Timing matters so much in our market. We are in a seasonal market and demand varies depending on when you sell. But there are a ton of factors that go into WHEN to put your home on the market - for example, do you have renters in place? When do the leases end? Do you need to sell now because you just purchased another home and can’t stomach two mortgages at the same time? Do you need cash ASAP or can you wait a while? How much preparation is required to max out the resale price? All of these factors play a role on when we list and after I have the information I will give you the information YOU need to make the most informed decision here!

   e. Ease. Selling is stressful. In my experience, most sellers are going through some personal stress during their sale - divorce, a death in the family, an inheritance with siblings, downsizing a family owned home for 50+ years, a 1031 exchange, all of these scenarios create a lot of unease. I try to make the process EASY for you. I act as a mini-GC and handle all the property updates, I also coordinate the entire stage myself, I also ensure we price correctly so you get a great price and typically in a short period of time. I also pride myself on diffusing what I call “transaction bombs” BEFORE they go off whenever possible. And if they do blow up in mid-transaction, I get it resolved quickly and without panic. I pride myself on a “set it and forget it” transaction when you work with me.

3. I take an investment centric approach when it comes to all things real estate. Other seller agents will have a “feeling”  on price or on what changes you should make to a property or they’re really just interested in a quick commission check so they can move on to other stuff and will say your property is good “as is”. When I provide advice on selling your property, it’s based on what I am seeing in real time - talking to other list agents that I know in the Cambridge market, evaluating what is happening with other listings I am working on, looking at off-market listings in private networks I am a part of, and utilizing the many, many years of experience I have in knowing what drives results and what is frankly fluff and vibes. 

4. A big belief I have is that if you are selling real estate, it’s a HUGE deal. There are huge financial stakes at play - I’ve had sales where the proceeds are the only retirement funds my seller has OR where the seller inherited a property and needs to use the proceeds for their first family home OR where a seller is having a mental health crisis and needs to sell at a particular price in order not to lose their home. In other words, I believe it’s a privilege if someone decides to work with me and I take that obligation very seriously. That means you can expect to reach me every single day of the week, weekends and nights and holidays included. It means I will work tirelessly, regardless of how the market is doing or what our scenario is. And I will not stop until we get the result we are aiming for. A lot of agents may promise to work hard for you, only to become impossible to reach once you’re signed up to work together, but I am always available to my clients, day or night, seven days a week.

5. Over 75% of my clients are repeat customers or referred to me by a repeat customer. And I believe at the end of the day, everyday resets and I need to deliver again for my clients. Whatever accomplishments or experiences I’ve had in the past, I mentally discard them each day and truly ask myself, what do I need to do today to make sure my client gets what they need here? I believe this idea of constant improvement and constant delivery for my clients is the key to the many long-lasting relationships I have built over the last 7+ years in real estate.